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Custom development — Tel Aviv

Websitesthat sell,tools thatdo the work.

Marketing sites, online shops, CRMs and internal tools — written line by line around the way you already work, never assembled from a template. You leave with the code, the database, and the hours your team spent retyping things.

  • The four floors we build
  • Interfacewhat your customers see
  • Recordsyour jobs, your customers
  • Logicyour rules, your automations
  • Database & infrastructurein your name
You talk to the developernot to an account manager, not to a subcontractor
Everything is yoursthe code, the database, the domain — you leave with all of it
No compulsory subscriptionyou pay for the site, not a licence for life

What we build

Four things, done properly.

No catalogue of fifty services. What we deliver, we own end to end.

Marketing site

A page that convinces before anyone has time to close the tab. Original design, restrained motion, copy that sells.

  • SEO
  • RTL
  • < 1 s

Online shop

Sell online without renting your storefront by the month. The catalogue, the payments and the stock are yours.

  • Catalogue
  • Payments
  • Stock

Custom CRM

Most requested

Your process, not an American vendor's. We model the way you work rather than the other way round — and there is no per-seat licence.

  • Pipeline
  • Follow-ups
  • Roles

Internal tools

The software that sits on no shelf anywhere, because nobody else works the way you do.

  • Dashboards
  • APIs
  • Mobile

Turnkey

You describe it. We handle the rest.

You open no accounts, configure no servers and write no specification document. Domain, hosting, certificates, backups and email are on our side.

What we ask of you

  • One hour for the scoping call
  • Your copy and photos, or we produce them
  • Feedback on each delivery
  1. Scoping

    We look at what you sell, to whom, and what a visitor has to understand in eight seconds. Together we settle which pages to build, what they say, and what we leave out.

  2. Design

    Every screen is drawn and approved before the first line of code. You sign off on what you'll see, not on a description of what you might see.

  3. Delivery in slices

    We build in pieces, and we sit down with you at each stage to sign it off before moving to the next. Nothing moves forward on a screen you haven't seen.

  4. Aftercare

    Fixes, changes, version upgrades. And the repository stays in your name: you can walk away with it, or hand it to whoever you like.

The real gain

What your team stops doing.

A good tool isn't judged by its features but by the gestures it removes.

TodayAfter
Retyping an order that came in over WhatsApp into a spreadsheetIt lands in the CRM, already filled in, timestamped and assigned
Hunting for a customer's file across three apps and two mailboxesOne record, one screen, the whole history underneath
Chasing a quote whenever you happen to remember — which is too lateThe reminder goes out on its own, at the delay you set
Rebuilding the same report every Monday morningIt's already in your inbox when you arrive

Let's start

Tell us aboutyour week.

One hour of scoping is enough to know whether there's a project, and which one. The quote comes after, never before.

Your details are used to answer you. Nothing else, and nothing is sold on.

hello@imdweb.app+972-58-740-3336
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